US brand Cole Haan introduces gender-neutral footwear to celebrate Gen Z

Source: imagesretailme.com

Source: imagesretailme.com

Renowned American lifestyle brand Cole Haan has released a new collection of gender-neutral footwear. The Generation ZERØGRAND sneaker is meant to celebrate the youngest generation that is now entering the workforce. Embracing progressive values like gender inclusivity, the sneaker also aims to capture the vibrant, talented, and hardworking traits of Gen Z. 

“More than ever, passionate, young consumers coming into the workforce are searching for footwear that can keep up with them and enhance their lifestyles. These shoes are uniquely crafted to wear weekday through the weekend in a way that only Cole Haan can deliver,” says Scott Patt, the chief creative officer at the brand.