BIC launches new gender-neutral razor on Amazon

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Razor brand BIC recently launched a gender-neutral ‘Made For You’ razor, which is exclusively available on Amazon. The razor features a metal handle and five flexible blades with a lubrication strip infused with vitamin E and aloe vera. 

Mary Fox, the general manager at BIC North America, said: “We developed the Made For You brand to disrupt the grooming category and redefine how consumers shop for personal care products. With shave clubs and other grooming brands, we know consumers have choices, but the Made For You razor system combines everything this consumer is looking for: exceptional performance, terrific value, an inclusive platform and the most seamless shopping experience; thanks to our relationship with Amazon.”