Crabtree & Evelyn launches collection of genderless body care products in Singapore
Body care retailer Crabtree & Evelyn has revamped its website, targeted at Singapore consumers, and launched the brand's first genderless collection comprising of face wash and bath products in minimalist packaging. The gender-neutral collection will also include lifestyle items such as candles, diffusers and scented accessories, which will be available in late 2019.
Crabtree & Evelyn CEO David Stern said: "The traditional retail model has been changing everywhere in the world and, like all brands, we must evolve in order to grow. That's why in order to appeal to today's consumer, who spend much of their time shopping online, we wanted to evolve the brand to be digitally-led."